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BOISE, IDAHO WEB DESIGNER —

Specializing in modern and conversion focused website solutions.

Dependable and experienced front-end web developer who understands the online marketing stack + digital project management. Ready to help you optimize an effective website user experience and add value to your digital strategy.

Results Driven

When we work together, you can expect to receive a great website that is not only mobile friendly, but also solutions that boost customer acquisition and retention.

The problem with traditional web design solutions is they are based on assumptions. You should avoid working with designers or developers who just assume they know what is best for your business, or that create giant scopes of work that focus on technical jargon, billable hours, and winning design awards. This results in huge upfront costs, that often go over budget and take up your time and resources. Only to leave you stuck with a pretty website that doesn't really do anything. It's a high risk relationship where someone usually loses.

The solution is to use a value driven design approach. What this means is that you can expect to receive a great looking, mobile friendly website. But together we will also prioritize decisions that allow us to quickly launch, test, and improve your solution over time. Rather than taking on a 40 page site and building everything from scratch, we will locate immediate opportunities to leverage resources within your business that already exist, and gain some quick wins. We learn from those wins, and then iterate and improve over time. This is an agile approach that lowers risk and enables you to stay on budget and reinvest for more and bigger wins.

Over time, you end up with a website that functions first as a sales tool, but that also looks great.

Web & UI Design Services

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Small Business

It is 2020, every small business needs a website. My services help you get clarity and choose from the confusing array of options in the marketplace. Whether you are a local mom and pop shop, a craft beer brewer, a real estate broker, or a golf or mountain bike company - I can provide a solution to meet your goals.

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SAAS Companies

Software as a Service companies are my favorite clients to work with. Let’s talk about user interface designs, landing pages, and email marketing strategies that will improve your user’s experience, and optimize onboarding processes. The end result will be improved conversions and retention rates.

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Marketing Agencies

If you are a print or graphic designer who is frequently asked to build websites for your existing clients, or a digital marketing agency that has overflow work, I can offer you my services as a contract front-end developer for getting these projects done. I am able to engage directly with your clients, or work behind the scenes on an NDA. Let’s talk.

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Trainers & Authors

Many trainers, coaches, and authors often don’t realize how much value they can unlock from their content with a well planned and executed web strategy. Let me help you with developing this plan, designing your website, and creating online membership courses that will give you an additional income stream.

Web Design Process

A goals-based approach emphasizes
results, value, and efficiency.

Discovery

Success is dependent on me understanding the problem your website needs to solve.

Strategy

A unique planning process that will help achieve your company’s existing vision and goals.

Design

Sitemaps, wireframes, and visual prototypes set the stage for future development.

Development

HTML, CSS, WordPress. I build your site so it is W3C compliant, secure, and user friendly.

User Experience

Your user’s interactions will be as simple and efficient as possible to achieve their goals.

Launch

Announcing the launch of your new website should be more than a few tweets and posts...

Digital Marketing

Email campaigns, SEO, content strategy, and PPC for increased traffic and conversions.

Reporting

Tracking and adjusting Key Performance Indicators (KPIs) are key to ongoing success.

Maintenance

Keep your site optimized and goals on track long after we launch your site.

Testimonials

"Nathan has excellent HTML and CSS skills, but another great strength he has, is his natural ability to create highly efficient processes for just about anything. He developed a process for us that greatly increased the efficiency in how we handle new client projects." - Dustin B.

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Nathan Bray
Front-End Developer / Designer

How can I help you?

From simple websites to complex email campaigns I understand that each business is one-of-a-kind, and can craft a web design solution that will meet your business or organization’s unique web design requirements.

I offer professional user interface design and digital marketing solutions to small businesses and mid-sized companies.

My web design services help small business owners grow their business using effective digital marketing strategies and proven user interface design principles. I provide this value in a friendly, committed, and competent approach.

Experience:

Strengths are in front-end, design, and digital strategy. While I will not claim to be a "full-stack" developer - I do work through problems, learn quickly, and have had experience with many different tools, software, and tech over the years. Motivated and hard working. Value integrity, positive attitude, team work, communication, and living a good life.

Below are a few areas that I am able to navigate confidently and be of value:

  • Sitemaps, Wireframes, Site Architecture
  • Website User Experience (minimize friction)
  • Digital Strategy (Consulting)
  • HTML & CSS
  • Custom UI Design
  • Responsive Web Design
  • WordPress
  • Keyword Research (SEO)
  • Competitive Analysis
  • Analytics (SEO reporting)
  • PPC campaign setup
  • E-commerce
  • Landing Pages (Funnels)
  • Membership Websites
  • Learning Management Systems
  • Email Marketing & Automation
  • Project management
  • Trello, JIRA
  • Version Control (GIT)
  • G-Suite (Sheets, Docs)
  • Lucid Chart, MindMeister
  • Adobe XD, Sketch
  • Zurb Foundation, Bootstrap

MORE IMPORTANTLY: I will listen, pay attention, and learn about what matters to YOU and your business.

Projects

Front-end, User Interface (UI), & WordPress

Are you ready to discuss your
Web or Design Projects?