Recently I wrote a proposal to help develop some content for a website. As I pushed off the send button I wondered how my proposal would be interpreted.
Would the value be seen, or would it just seem like an expensive and annoying task that needed to be done? So, I thought now would be a great time to share some insights into the importance of your website’s content and why it should be viewed as an investment and not just as an evil expense.
Why content matters
For anyone that uses the web frequently you may realize that EVERYTHING that makes the web work is content, and content basically originates from copywriting (unless of course your website offers home videos or something of that nature).
Just like there would be no advertising without copywriting
So how can you operate or expect to have a web based business without content?
Content makes up the blog posts we read, the videos we watch, the photos we view, and the search results we find when looking for the information we need. Even the forms we complete online to give away our personal information are content.
This being the case, doesn’t it only make sense then that content would be one of the most important aspects of your website? Aside from programming of course…but programmers still need content.
People love content
However automated or robotic the web and computers may seem, people are still the ones that make it work. People are who will be reading your content, watching your videos, learning more about your business, and ultimately doing business with you.
The content you provide them with helps YOUR WEBSITE be the tool to educate THEM and keep them interested in YOU and your business.
Search Engines and TRAFFIC are Driven by Content
If you expect to generate any significant volume of traffic to your website you will need content. It does not matter whether it is YouTube videos, blog posts, about us pages, sales pages, or email newsletters… this is all considered content.
Any good web marketer knows that NO content usual means NO traffic.
Search engines love content, but not just any content. The content your provide for your visitors should be interesting, amusing, engaging, or educational. It needs to make them stick, and come back for more.
Whatever type of content you provide for your potential visitors it should hold a high standard of quality. The best content will get found, will be viewed, and will ultimately be shared with others.
If you don’t know what people are looking for then how do you know what type of content to create?
Well, that’s another story… and is where Search Engine Optimization reports come into play.
Not all content is created equal
What is your goal with your website and content creation? If you simply want a website just to impress people that you have a QR Code and a URL on your business card then your content probably does not matter much. A well written “About Us” page and “Mission Statement” will probably be enough.
However if you want to develop a strategy that will bring you more visitors, encourage list signups or inquiries, and ultimately result in more sales and business… then you need to practice an ongoing and intensive process of continuously researching and writing or developing content to post all over the web.
Keywords matter. Subject Topics matter. People click ads but rarely stick around after they do. How does your current content keep them engaged?
It’s an investment
The web gets millions of searches everyday.
If you take the time to develop the content you need to get found and keep engaged with your visitors, prospects, and customers …
…and capture even a fraction of the traffic from the searches out there,
or better yet use it to ENGAGE WITH YOUR CUSTOMERS…
Then your content will help you to generate business for months, and even years to come.
No one said it would be easy.
Either lead, follow, or get out of the way…
because someone else will move on it if you don’t.
Remember. Content is King.
Still not convinced?
Read my next article on “What Qualifies as Web Content?”